1.1 We are delighted that you are visiting our website and thank you for your interest. Below, we provide information about how we handle your personal data when you use our website. Personal data is any data that can be used to identify you personally.
1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is MB Electronic AG, Am Schmiedberg 10, 83623 Dietramzell, Germany, tel.: 01716445440, email: julia.wanior@mb-electronic.de. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
2.1 When you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the page server (so-called ‘server log files’). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
The processing is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used for any other purpose. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the string ‘https://’ and the lock symbol in your browser line.
We use a provider to host our website and display the page content who provides its services itself or through selected subcontractors exclusively on servers within the European Union.
All data collected on our website is processed on these servers.
We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.
In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called ‘session cookies’), while others remain on your device for longer and enable page settings to be saved (so-called ‘persistent cookies’). In the latter case, you can find the storage period in the overview of your web browser's cookie settings.
If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 (1) (a) GDPR in the case of consent, or in accordance with Art. 6 (1) (f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
Personal data is collected when you contact us (e.g. via contact form or email). The data collected when using a contact form can be seen in the respective contact form. This data is stored and used exclusively for the purpose of responding to your enquiry or for establishing contact and the associated technical administration.
The legal basis for the processing of this data is our legitimate interest in responding to your enquiry in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after your enquiry has been processed. This is the case if it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no legal obligations to retain data.
Subscription to our email newsletter
If you subscribe to our email newsletter, we will send you regular information about our offers. The only mandatory information required to send you the newsletter is your email address. The provision of further data is voluntary and will be used to address you personally. We use the double opt-in procedure to send the newsletter. This means that we will only send you an email newsletter once you have expressly confirmed that you agree to receive the newsletter. We will then send you a confirmation email asking you to confirm that you wish to receive the newsletter in future by clicking on a corresponding link.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. When you register for the newsletter, we store your IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter will be used exclusively for the purpose of advertising via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the controller mentioned above. After you have unsubscribed, your email address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.
Zoho
This website uses the software-based marketing service of the following provider for the provision and synchronisation of various customer management services: Zoho Corporation GmbH, Trinkausstr. 7, 40213 Düsseldorf
The service enables the automated processing of feed activities, the control of advertising in marketing channels used and the analysis of the success of marketing measures, as well as centralised email marketing and contact management.
Cookies, i.e. small text files that are stored locally in the cache of your web browser on your device and enable us to analyse your use of the website, are used to perform the various functions. The cookies collect certain information, such as your IP address, location and the time you visited the website.
Data may also be transferred to: Zoho Corp., USA.
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the ‘Cookie Consent Tool’ provided on the website.
Other legal bases for data processing that apply in the context of specific service functions (such as the need for express consent in accordance with Art. 6 (1) (a) GDPR when sending newsletters) remain unaffected by this.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
8.1 Google Tag Manager
This website uses ‘Google Tag Manager’, a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: ‘Google’).
Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling and linking them to conditions via a uniform user interface. Google Tag Manager itself does not store any information on user devices or read it. The service also does not perform any independent data analysis. However, when you visit a page, Google Tag Manager transmits your IP address to Google, where it may be stored. Transmission to servers of Google LLC. in the USA is also possible.
This processing is only carried out if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR. Without this consent, Google Tag Manager will not be used during your visit to the website. You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service in the ‘Cookie Consent Tool’ provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de.
8.2 Matomo
This website uses a web analytics service provided by the following provider: InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand, (‘Matomo’)
To protect site visitors, Matomo uses a so-called ‘config_id’ to enable various analyses of site usage within a short time window of up to 24 hours. The ‘config_id’ is a randomly set, time-limited hash of a limited set of settings and attributes of the visitor. The config_id or config hash is a string calculated for a visitor based on their operating system, browser, browser plugins, IP address and browser language. Matomo does not use device fingerprinting and uses an anonymised IP address of the page visitor to create the ‘config_id’.
If the information processed in this way includes personal user data, the processing is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes. To object to the processing of your visitor data in the future, we provide you with a separate option to object on our website.
Data is only transferred to the provider if the service is not hosted on our servers. In the case of self-hosting, no data collected via the service is transferred to the provider.
If the service is not hosted on our servers, we have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.
In this case, data transfers to New Zealand are subject to an adequacy decision by the EU Commission, which certifies compliance with European data protection standards for international data transfers.
9.1 Google Ads remarketing
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. Any further data processing only takes place if you have agreed to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalise the ads you see on the web. In this case, if you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, your personal data is temporarily linked to Google Analytics data by Google in order to form target groups. When using Google Ads remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service in the ‘Cookie Consent Tool’ provided on the website .
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
Details on the processing initiated by Google and Google's handling of website data can be found here: https://policies.google.com/technologies/partner-sites
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
9.2 LinkedIn Insight
This website uses retargeting technology from the following provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
This enables us to target visitors to our website who have already shown an interest in our shop and our products with personalised, interest-based advertising. The advertising is displayed on the basis of a cookie-based analysis of previous and current usage behaviour, but no personal data is stored. In cases of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymised data about your interests and thus tailor the advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. This allows you to see advertising that is highly likely to match your product and information interests.
All of the processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service in the ‘Cookie Consent Tool’ provided on the website.
9.3 LinkedIn Marketing Solutions
This website uses retargeting technology from the following provider: LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland
This enables us to target visitors to our website who have already shown an interest in our shop and our products with personalised, interest-based advertising. The advertising material is displayed on the basis of a cookie-based analysis of previous and current usage behaviour, but no personal data is stored. In cases of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymised data about your interests and thus tailor the advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. This allows you to see advertising that is highly likely to match your product and information interests.
All of the processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service in the ‘Cookie Consent Tool’ provided on the website.
9.4 Google Ads conversion tracking
This website uses the online advertising programme ‘Google Ads’ and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (‘Google’).
We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising material (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user has clicked on the ad and been redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are informed of the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
When using Google Ads, personal data may also be transferred to the servers of Google LLC. in the USA.
Details on the processing initiated by Google Ads conversion tracking and Google's handling of website data can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with future effect by deactivating this service in the ‘Cookie Consent Tool’ provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de
In order to address users whose data we have received in the context of business or business-like relationships with advertising that is even more relevant to their interests, we use a customer matching function within Google Ads. To do this, we electronically transmit one or more files containing aggregated customer data (primarily email addresses and telephone numbers) to Google. Google does not receive access to clear data, but automatically encrypts the information in the customer files during the transfer process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalised advertising to be displayed across all Google services linked to the respective Google account.
Customer data is only transferred to Google if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke this consent at any time with future effect. Further information on Google's data protection measures in relation to the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
9.5 Google Ads conversion tracking
This website uses the online advertising programme ‘Google Ads’ and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (‘Google’). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising material (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an Ads advertisement placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user has clicked on the ad and been redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are informed of the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transferred to the servers of Google LLC. in the USA.
Details on the processing initiated by Google Ads conversion tracking and Google's handling of website data can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the ‘Cookie Consent Tool’ provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in available from Google at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de
Please note that certain functions of this website may not be available or may be limited if you have disabled the use of cookies.
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
10.1 Microsoft Teams
We use this provider to conduct online meetings, video conferences and/or webinars: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA
The provider processes various data, whereby the scope of the data processed depends on what data you provide before or during your participation in an online meeting, video conference or webinar. Your data as a communication participant is processed and stored on the provider's servers. This may include, in particular, your login details (name, email address, telephone number (optional) and password) and session data (topic, participant IP address, device information, description (optional)).
In addition, image and audio contributions from participants as well as voice inputs in chats may be processed.
Art. 6 (1) lit. b GDPR serves as the legal basis for the processing of personal data that is necessary for the performance of a contract with you (this also applies to processing operations that are necessary for the implementation of pre-contractual measures). If you have given us your consent to process your data, the processing is based on Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future.
Furthermore, the legal basis for data processing when conducting online meetings, video conferences or webinars is our legitimate interest pursuant to Art. 6 (1) lit. f GDPR in the effective conduct of the online meeting, webinar or video conference.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
10.2 Zoom
We use this provider for the implementation of online meetings, video conferences and/or webinars: Zoom Video Communications Inc., 55 Almaden Blvd, Suite 600, San Jose, CA 95113, USA
The provider processes various types of data, with the scope of the data processed depending on what data you provide before or during your participation in an online meeting, video conference or webinar. Your data as a communication participant is processed and stored on the provider's servers. This may include, in particular, your login details (name, email address, telephone number (optional) and password) and session data (topic, participant IP address, device information, description (optional)).
In addition, image and audio contributions from participants as well as voice inputs in chats may be processed.
Art. 6 (1) lit. b GDPR serves as the legal basis for the processing of personal data that is necessary for the performance of a contract with you (this also applies to processing operations that are necessary for the implementation of pre-contractual measures). If you have given us your consent to process your data, the processing is based on Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future.
Furthermore, the legal basis for data processing when conducting online meetings, video conferences or webinars is our legitimate interest pursuant to Art. 6 (1) lit. f GDPR in the effective conduct of the online meeting, webinar or video conference.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
Cookie consent tool
This website uses a so-called ‘cookie consent tool’ to obtain effective user consent for cookies and cookie-based applications that require consent. The ‘cookie consent tool’ is displayed to users when they visit the site in the form of an interactive user interface, on which consent for certain cookies and/or cookie-based applications can be given by ticking a box. When using the tool, all cookies/services requiring consent are only loaded if the respective user grants the corresponding consent by ticking the box. This ensures that such cookies are only set on the user's device if consent has been granted.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is not processed in this process.
If, in individual cases, the storage, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and, consequently, in the legally compliant design of our website.
A further legal basis for processing is Art. 6 para. 1 lit. c GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Where necessary, we have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.
Further information about the operator and the settings options of the cookie consent tool can be found directly in the corresponding user interface on our website.
12.1 The applicable data protection law grants you the following rights as a data subject (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis cited for the respective conditions of exercise:
12.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, fundamental rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNING YOU FOR DIRECT MARKETING PURPOSES.
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and, if relevant, additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).
When processing personal data on the basis of express consent in accordance with Art. 6 (1) (a) GDPR, the data concerned will be stored until you revoke your consent.
If there are statutory retention periods for data that is processed within the framework of legal or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer necessary for the fulfilment or initiation of a contract and/or we no longer have a legitimate interest in its continued storage.
When processing personal data on the basis of Art. 6 (1) lit. f GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
When processing personal data for direct marketing purposes on the basis of Art. 6 (1) lit. f GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 (2) GDPR.
Unless otherwise specified in the other information in this statement on specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
Copyright notice: This privacy policy was created by the specialist lawyers at IT-Recht Kanzlei and is protected by copyright (https://www.it-recht-kanzlei.de).
Status: 02.12.2025, 16:30:03